For Women, by Women.

It all started with a question...

Why is there no cool, ultra comfortable knicker for women to wear everyday?

Katie couldn’t understand why there was no knicker perfect for everyday, so comfortable you could put it on, forget you are wearing it and leave you to focus on more important things. And specifically one created by women for women. Where were the options between ultra sexy Victoria’s Secret and ultra frumpy M&S? She set out on a 6 year quest to create the world’s most comfortable (and sustainable) knicker.

The Stripe & Stare story is one of female founder strength and an unwavering commitment to planting playfulness in sustainable clothes. Six years of starting conversations all over the world, discovering the best fabrics and meeting reliable producers, finally delivered the foundations of our brand: TENCEL'" Micro Modal. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is scientifically proven to be three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees.

In 2017, Stripe & Stare was born. From our brains to your bush, our business is brimming with curiosity, independence and powerful, unapologetic women. Our knickers, loungewear and sleepwear are for the sustainable shopper who doesn't want to compromise when it comes to style, sustainability and most of all comfort.

We always aim to do the right thing and the smart thing – with a sense of humour and a smile on our faces.

Because nothing great was EVER achieved in uncomfortable knickers.

World's comfiest knickers...

Hand written signature
Headshot of Stripe & Stare founders Katie and Nicola
Pair of pink knickers being stretched
Sustainable production icon
Sustainable production
Sapling icon
Botanic origin
Biodegradable icon
Biodegradable
Two models laying in a field wearing black underwear
Model walking through a field wearing black knickers
Stripe & Stare underwear in recycled packaging surrounded by flowers
Contributes to breathability icon
Contributes to breathability
Gentle on skin icon
Gentle on skin
Long-lasting freshness icon
Long-lasting softness
STRIPE & STARE - KNICKERS MADE FROM TREES - BARKING MAD, RIGHT? - STRIPE & STARE - A REVOLUTION STARTS FROM TREES STRIPE & STARE - KNICKERS MADE FROM TREES - BARKING MAD, RIGHT? - STRIPE & STARE - A REVOLUTION STARTS FROM TREES
Model in a field wearing hot pink knickers
Honestly comfortable
  • Created by potrace 1.15, written by Peter Selinger 2001-2017
    Perfect cut - no riding up or movement on the body.
  • Created by potrace 1.15, written by Peter Selinger 2001-2017
    Ingenious flatlock stitching means no unsightly lines or VPL
  • Created by potrace 1.15, written by Peter Selinger 2001-2017
    Twice as soft as cotton and great for sensitive skin. TENCEL™ is approved for the use in newborn baby clothing as it is so gentle on the skin
  • Created by potrace 1.15, written by Peter Selinger 2001-2017
    Breathable and antibacterial. Perfect for all day comfort
  • Created by potrace 1.15, written by Peter Selinger 2001-2017
    All TENCEL™ modal fibres are biodegradable so you can pop your knickers in the compost when you are done with them (just remember to cut the lace off first)
Ecologi logo
We plant a tree with every order!
Trees Planted
Khaki high rise knicker flatlay with flowers growing out the top
A bottom-uprising with frills & lace
It’s the small, bottom-up revolutions that can make the biggest difference. Bikes over cars, string bags instead of plastic bags and switching to knickers made of trees. Barking mad right?
It’s the kind of activism that doesn’t get your knickers in a twist.
STRIPE & STARE - KNICKERS MADE FROM TREES - BARKING MAD, RIGHT? - STRIPE & STARE - A REVOLUTION STARTS FROM TREES STRIPE & STARE - KNICKERS MADE FROM TREES - BARKING MAD, RIGHT? - STRIPE & STARE - A REVOLUTION STARTS FROM TREES
@stripeandstare

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