We take our responsibility to look after the planet very seriously and we care deeply about what kind of world we're going to leave behind for future generations. For too long, the fashion industry has ignored its effects on the planet. Did you know that only 3% of underwear is sustainably sourced? We were shocked by this statistic too which is why we're so passionate about making a difference.
All of our products are made from TENCEL™ Modal, an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Made with wood pulp from sustainable tree farms, TENCEL™ are the most sustainable fibres around. A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. Every 5 minutes 10,000 fashion items end up in landfill. Our briefs are 95% biodegradable so when you are finished you can put them in the compost!