Honestly Comfortable

All of our products are made from TENCEL™ Modal, a naturally sustainable fibre that starts with the tree and ends with the softest fabric you’ve ever felt. Proven to be more than twice as soft as cotton, our cloud-soft fabric is breathable and antibacterial, feeling like a second skin for all day and night comfort.

Made From Trees

TENCEL™ is an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Made with wood pulp from sustainable tree farms, TENCEL™ are the most sustainable fibres around. Every 5 minutes 10,000 fashion items end up in landfill. Our knickers are 95% biodegradable so when you are finished you can put them in the compost!

Rated 5 Star by 10,000+ Women

Happy customers rock our world. That's why we're so proud to have received over 10,000 5 star reviews of our sustainable underwear, loungewear and sleepwear. Often referred to as theworld's comfiest knickers, you don't just have to take our word for it.

A Tree Planted With Every Order

We’re extremely proud to be partnered with Ecologi, an amazing initiative helping to take on the climate crisis in the form of planting trees and reducing our carbon footprint. For every order placed, we plant a mangrove tree in Madagascar, so far planting over 80,000 trees! Together we're planting a forest, reducing carbon, restoring wildlife habitats, and creating employment for local families.

Man planting a tree in Madagascar

100% Biodegradable Packaging

Did you know that all our packaging is 100% biodegradable? From our recycled boxes to our plant-based bio bags, even our stickers can be put in the compost! You've also got the option to go packaging-free!

Stripe & Stare underwear in boxes surrounded by flowers