Our Hot (Pink) Take on

the Barbiecore Aesthetic

We’re embracing all things pink in the name of Barbiecore, the trend everyone is talking about in celebration of Greta Gerwig’s new highly anticipated film, Barbie. Now we’re not sure about you, but we’ve certainly fallen victim to the hype on this one. We almost can’t remember a time before our world’s turned pink at S&S HQ. The outfits, the feminist discussions and the total powerhouse women involved, we’re absolutely living for it and we cannot wait to see the movie.

As a female-founded and led company, we’re totally inspired by the conversations Gerwig and Robbie have sparked. Their culturally relevant take on the controversial legacy of Barbie explores the complexities of societal pressures, or Barbie Land pressures, highlighting the progression of women in the face of adversity. 

"It most certainly is a feminist film," Gerwig said.

"It's that diving into the complexity of it and not running away from it.

“I think it’s a great opportunity to put some positivity out in the

world and a chance to be aspirational for younger kids.”

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