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Thank you all so much for a wonderful 2023!  We have had a great year, and this is entirely down to you. The messages you send us and your love for our range – particularly our knickers - make all the hard work SO worth it.  Our hero knickers now have nearly 8000 five-star reviews, we constantly look at your comments for inspiration and motivation. Thank you for leaving them.  We have 6 shapes in our range with more exciting things to come to help you #refreshyourdrawers in the New Year.  Fun fact, we now sell nearly the same number of high rise as our hero original knickers.

Highlights of ’23 have been launching a capsule collection with Camille Charriere, being featured in Vogue as one of the most comfortable and sustainable underwear brands around and hosting our first pop-up shop in Anthropologie on the Kings Road…but most exciting of all, being picked by Oprah for her Favourite Things List! 

We have continued to honour our commitment to being a B Corp and to work on being the most responsible company we can be. Our team has now grown to nearly 30 (92% women) and this year we were awarded The Great British Entrepreneur Award for Best Sustainable Entrepreneurs in the South West.

We hope you have the happiest Christmas and New Year.  We cannot wait to show you what we have up our sleeves for you in 2024!

And remember we are always here for any requests, comments, new products you would like to see from us – anything and everything – do email

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