Petal to the metal

Unruly florals, blooming on their own terms. This collection does not sit quietly in your drawer.

Petal to the metal

Comfort's hall of fame

Black

The Original Brief

$28

Black

Smooth Sculpt Padded Bra

$68

Sand

High Rise Brief

$28

Sand

Triangle Lace Bra

$55

Midnight Neon

High Rise Brief Four Pack

$80

Pale Pink Stripe

Long Pajama Set

$150

new

Black Cherry

ZigZag Lace High Rise Brief

$28

Black

High Rise Brief

$28

Midnight Neon Pink

The Original Brief

$28

Pink-a-Boo

High Rise Brief

$28

Sand

The Original Brief

$28

We are a female-founded B-Corp where 5-star comfort and ethical purpose unite.

Because great days start with great underwear.

Bundles of softness

PJs over plans

High waist, low worries

Like a hug, not a cage

We know, but you'll thank us in December.

Comfort looks good on you

Adelle A.

Not only are they the most comfortable underwear I have owned, but they also don’t give a VPL! (Yes, really!)

Charlotte R.

The most perfect knickers ever! Feel amazingly soft! Great under leggings! Perfect shape!

Sima C.

I genuinely cannot believe the quality and sheer softness.

Vicki D.

I have now found the Holy Grail in knickers. They are comfortable, fit perfectly and are so soft, yet so strong.

Esther G.

I was so shocked at how soft these knickers were when they arrived.

Petal to the metal

Petal to the metal

Comfort's hall of fame

We are a female-founded B-Corp where 5-star comfort and ethical purpose unite.

Because great days start with great underwear.

We know, but you'll thank us in December.

Comfort looks good on you

Find your underwear hero

Meet the shapes