The Press Is Obsessed (And Honestly, Fair)

This female-founded British brand has carved a niche for itself between the ‘ultra sexy Victoria’s Secret and ultra frumpy M&S’ knicker, by placing emphasis on designs that are comfortable

I still have yet to find a pair made entirely of lace that doesn’t involve polyester, but I have found U.K.-based Stripe & Stare’s lace-lined and completely biodegradable underwear. 

The brand claims it makes 'the world's comfiest briefs' that will never give you the dreaded wedgie; and while we were suspicious at first, we can vouch that these statements as indeed true

With playful prints, fun embroideries, and the softest material, Stripe & Stare has something for everyone

My favourite brand is Stripe & Stare. It has the softest, most comfortable styles – I love the thongs and t-shirt bras – and I like the sustainable focus. 

Although their size range only goes up to a UK 22, the fabrics are so stretchy these could easily fit 1 or 2 sizes bigger.

"I literally don't wear anything but Stripe & Stare," says WH executive fashion director Kristen Saladino. 

"Stripe & Stare knickers have been my go-to for years now" - Camille Charrière

Comfort aside, this Oprah-favorite— and soon to be your favorite — also seems to be highly versatile, as in, there are endless occasions to which you can wear it.