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The Holiday Shop

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What we stand for.

  • 5-star comfort
  • Female-founded
  • B-Corp

Meet the shapes...

Original Brief Original Brief

Original Brief

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High Rise High Rise

High Rise

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Hipster Hipster

Hipster

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Thong Thong

Thong

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Brazilian Brazilian

Brazilian

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Boxer Boxer

Boxer

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The Bestsellers

THE ONES ON EVERYONE'S BUMS

New Season.

new
Sparkle Lace
The Original Brief Four Pack

$70.00

new
Scarlet & Raspberry Sparkle Lace
Lace Bralette

$48.00

new
Black Sparkle Lace
Hipster Brief

$24.00

new
Black Sparkle Lace
Lace Bralette

$48.00

Don't believe the hype?

Read our real customer reviews with over 39,000 5-stars!
Not only are they the most comfortable underwear I have owned, but they also don’t give a VPL! (Yes, really!)
Adelle A.
Not only are they the most comfortable underwear I have owned, but they also don’t give a VPL! (Yes, really!)
The most perfect knickers ever! Feel amazingly soft! Great under leggings! Perfect shape!
Charlotte R.
The most perfect knickers ever! Feel amazingly soft! Great under leggings! Perfect shape!
I genuinely cannot believe the quality and sheer softness.
Sima C.
I genuinely cannot believe the quality and sheer softness.
I have now found the Holy Grail in knickers. They are comfortable, fit perfectly and are so soft, yet so strong.
Vicki D.
I have now found the Holy Grail in knickers. They are comfortable, fit perfectly and are so soft, yet so strong.
I was so shocked at how soft these knickers were when they arrived.
Esther G.
I was so shocked at how soft these knickers were when they arrived.

Comfort looks good on you

Stripe & Stare USA
Stripe & Stare USA
Stripe & Stare USA
Stripe & Stare USA
Stripe & Stare USA
Stripe & Stare USA
Stripe & Stare USA
Stripe & Stare USA

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