International Underwear Day felt like the perfect excuse to celebrate the underwear that truly earns its place in your drawer.

The hard workers. The early morning lifesavers. The ones there for rushed school runs, lazy sundays, long-haul flights, first dates, big meetings and "I'm not leaving the sofa today" kind of days. Quietly getting on with the job, no fuss, no drama (unlike the rest of life).

Whether you’re feeling juicy, wobbly, confident, overwhelmed, unstoppable, emotional or somewhere beautifully in between, we’ve got you covered. That’s why we’re welcoming a new comfort champion to the family: our Smooth Demi Bra, joining the cloud-soft favourites you’ve trusted for years.