Primrose

All our products are made from TENCEL™ Modal, an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Made with wood pulp from sustainable tree farms, these natural fibres start with the tree and end with the softest fabric you've ever felt! Using 95% less water to produce than cotton, this flexible, breathable fibre is renowned for its exceptional softness. Displaying excellent colour retention, breathability, and moisture management, TENCEL™ fibres exemplify sustainability in the textile industry.

With only 3% of underwear being sustainably sourced, we're passionate about making a difference. Our briefs are 95% biodegradable, so you can throw them in your compost when you're finished with them. And we’re responsible for creating the world’s first biodegradable lace brief, as part of our B-Edit.

For every order we receive, we plant a mangrove tree in Madagascar to help take on the climate crisis and reduce our carbon footprint. We're also proud to be a B Corp certified business, meaning we meet the highest standards for social and environmental performance.

And did you know that all our packaging is 100% biodegradable or recyclable? From our illustrated boxes that make for the perfect gift, to our plant-based bio bags, and even our stickers can be put in the compost! You also have the option at the checkout to go packaging-free. Because we believe that even the small changes help make a difference.